Our Story

Dr. Joseph Weidner

Joseph K. Weidner, Jr. MD

As a family physician, I spent countless hours contemplating the task of providing effective education to my patients. Using traditional methods, posters and flyers hung in every exam room. I observed that these messages were frequently irrelevant to the individual patient in an exam room, and they were not engaging. These classic patient education materials covering the walls and counters also created clutter and visual noise.

Vincent Sammons

Vincent Sammons
Vice President/CTO

A few years ago I created slide shows of my handouts and used digital picture frames to show them in the exam rooms. My process became more sophisticated when I created different memory sticks with specific content for different types of patients; one for well children, one for well women, and one for those with diabetes and hypertension. The nursing staff then loaded the slide shows according to each patient they placed in an exam room.

One day a few years ago, Vince Sammons presented as a patient. He pointed out that the digital slide show in his room was displaying content that was directed to the previous patient who was elderly and female. This triggered a discussion fueled by his passion for problem solving and expertise in IT development, that ultimately led to the creation of Health Mirror.


Health Mirror is a patient specific content management system that provides interactive multimedia for patients waiting in an exam room. This system enables delivery of patient specific health education and information files in the form of images, videos and/or audio. Rules regarding content delivery are applied at the start of a subscription according to practice and physician directed parameters and preferences. This patent pending process allows selection of content at the point of care, by a clinical assistant or EMR database query, according to an individual patient’s diagnoses, complaints, health needs and/or demographics. The patient preferentially determines what content to view through interaction with a touch-screen, mouse or point and click interaction. The information about the content viewing and interaction is captured and stored for further analysis by the practice. This individualized process is applied to each subsequent patient as they are placed in an exam room.